LuxeFit · Direction B
Lab Luxury /
Sci-Fi Apothecary
A mood study — palette, type, hero treatment, product chapter format
01 / Palette
#0A0B0D
Obsidian
Primary surface. Not pure black; warmer.
#8B9D83
Sage
Singular accent. Used on 2–3 elements per page max.
#C8C9CB
Chrome
Hairlines, dividers, secondary type.
#F5F2ED
Bone
Body type on dark, hero serif. Never pure white.
02 / Typography
EYEBROW · INTER · 12PX · TRACKING 0.3EM · UPPERCASE
peptide therapeutics
DISPLAY · PLAYFAIR ITALIC · 144PX · LEADING TIGHT
Engineered for the body you intend to keep.
BODY · INTER · 18PX · LEADING RELAXED · BONE @ 80%
Regenerative peptide protocols are calibrated to your physiology, not a generic template. Each compounded vial is formulated under USP 797 standards, reviewed by a licensed physician, and delivered within 72 hours of prescription authorization. The science is established; the experience is yours to define.
META · INTER · 11PX · TRACKING WIDE · CHROME
NPI 1234567890 · Compounded · USP 797 · Lot 24-A09
03 / Hero
The video stays. It does the heavy lifting; type does the framing.
LUXEFIT — EST. 2026
Engineered for the body you intend to keep.
Compounded peptide protocols. Physician-prescribed. Delivered in 72 hours.
WHAT'S DIFFERENT
- —No CTA stack in viewport
- —Type stays editorial, not marketing
- —Video gets dignified gradient instead of fighting overlay
- —Single sentence does the entire pitch
WHAT FOLLOWS BELOW THE FOLD
- —Manifesto: 3 sentences, one per viewport
- —The Library: 19 products as horizontal scroll-snap chapters
- —Protocol Builder (replaces quiz)
- —Physician + lab transparency strip
04 / The Library — Sample Chapter
CHAPTER 01 / REGENERATION
Glow Blend
GHK-Cu · BPC-157 · TB-500 · Glutathione
Glow Blend is a physician-formulated regenerative protocol designed to support tissue repair, oxidative balance, and dermal integrity at the cellular level. Each component — GHK-Cu, BPC-157, TB-500, and Glutathione — is selected for its documented role in signaling pathways that govern healing and systemic recovery. The result is a protocol that works beneath the surface, not on top of it.
Protocol
8 weeks subq
Investment
$399 / vial
05 / Next
IF APPROVED →
Phase 1 builds the full home at /v2 with all sections above scaled out. Live site untouched.
IF REVISION →
Pick the section that's off (palette, type, hero, library) and we iterate just that one before continuing.
IF KILLED →
We try Direction A (Clinical Brutalist) or C (Editorial Cult) instead — same process.
The new home page begins here.